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Data Visualization

Seth Godin?s recent post, Making Big Decisions About Money, is an excellent example of rule number five of 7 Ways to Make Data Work for You ? tell a story. His point ? many numbers in this world are absolutely meaningless. Is $200,000 a lot to spend for a college education? Is $500 a lot for a better car stereo? These things are just numbers to people. They aren't real. To make them real you have to translate them into things you can actually appreciate. Take, for example, the college education costing $200K versus a full scholarship at a 'lesser? school. He writes: If you go to the free school, you can drive there in a brand new Mini convertible, and every summer you can spend $25,000 on a top-of-the-line internship/experience, and you can create a jazz series and pay your favorite musicians to come to campus to play for you and...

Most of our clients are comfortable working with numbers, and they love the reports we build for them. Whether in finance, procurement, or certain kinds of marketing, these Numberphiles live and breathe data on a daily basis. But when they want to share their reports with others in their organization that may be less comfortable with quantitative data, often those beautiful reports just get ignored. Their phones continue to ring with questions, even though all the answers are in the reports they just distributed. But even worse, their organizations don't take the appropriate corrective action because their personnel never really understand the data that's presented to them. We also have clients and friends who are scared to death of numbers - Numberphobes. They cringe every time the Finance Department or their accountant gives them a report; they look at a list of numbers and their heads explode. They WANT to understand...